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Case Study – ABN AMRO
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Project Shield Conversion

Sterling was selected by ABN AMRO in the summer of 2003 to work with their Chicago based design firm, Design Design, to develop a complete family of through the wall ATM surrounds and enclosures needed as part of an aggressive brand conversion for Standard Federal and LaSalle Bank. In less than sixty days, twelve different surrounds, enclosures and toppers were developed to meet the banks' needs for brand enhancement and functionality. Sterling/Wingenback started to ship products required for the brand conversion within 30 days of design approval, making this one of the fastest brand conversions in US banking history.

The speed of the conversion made flexibility and team play a critical attribute for success. Sterling/Wingenback has shown unmatched resilience in adapting to changes and responding to unanticipated needs. The results for ABN AMRO have been the development of a new and exciting brand for their ATM network that is tailored to their needs.

"It is through your outstanding efforts that you have earned our confidence and over 90% of our business . . .

Sterling/Wingenback's flexibility, reliability and dedication to our success have not been lost on our team."

Donna Magnuson, First Vice President
ABN AMRO Retail Group

 
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